A leading organisation within the Healthcare sector is looking for a talented Digital Marketing Executive to join their Digital Engagement team.
Please note, whilst this is a homebased position, there will be some occasional travel into London.
The main focus of the role will be to successfully market an online knowledge sharing platform, to help boost awareness of the brand and in turn grow membership subscriptions to the service.
Working closely with the Head of Digital, Account Managers, business development and sales teams, you will help increase relevant traffic levels, through a variety of campaigns (digital, email, SEO, PPC, Social Media) to the organisation's subscription platform.
The ideal candidate will have knowledge of marketing within the pharmaceutical, healthcare or scientific industries and have experience with the following:
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Omnichannel marketing
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Managing digital campaigns
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Helping to develop user experience (UX)
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Implementing conversation rate optimisation (CRO) plans - i.e. A/B testing, funnel analysis
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Contributing to ROI data
In addition to strong analytical skills, this role requires excellent writing, editing and proofreading skills, as you will be responsible for the delivery and creation of marketing collateral, such as media packs.
This is a permanent position with a well-respected company paying up to £40,000 per annum, and discretionary bonus of up to 20%. In addition to this benefits include Pension ,Group Income Protection scheme. Life Assurance and Health Cash Plan.