A great new role for a Marketing Manager to develop the vision and marketing strategy for all digital content and campaign plans
Oversee implementation of the plan directly and/or indirectly through campaign programmes and deliver value adding lead generating/brand building activity
Use innovative technologies to present online content to customers and prospects
Manage SEM/PPC online campaigns to help drive awareness, trial, purchase, penetration and retention of products and services
Develop leading edge communication content and navigation from market research, customer insight, competitor analysis and technological innovation
Working with the in-house campaign team to develop multi-channel / integrated marketing campaigns
Ensure that the design and content of the website is correctly branded, relevant and compelling and is optimised to achieve traffic and create leads
Working to agreed budgets with approved suppliers
Setting up and managing website content, providing web analysis and evaluation
Skills / Attributes Required
Educated to Degree level or similar Marketing Qualification
Previous experience in Digital Marketing, Multi-Channel / Integrated marketing, web analytics
Proven experience is setting up and managing content managed websites
Email best practice standards and methods of delivery, tracking and measurement
A keen eye for detail, and the ability to work to tight deadlines