Head of Marketing

A market leading Online Furniture Design company is seeking a Head of Marketing to be responsible for driving their digital growth, ensuring they maximise opportunities across their multi-channel platforms, including their E-commerce website. The ideal candidate will have demonstrable experience of driving growth through marketing in an E-commerce and B2C retail setting. This role sits within the Senior Leadership Team so they are also looking for a commercially aware leader with strong business acumen.

This is an office (Coventry) based role, with some flexibility to work from home 1 or 2 days a week.

 

Responsibilities:

  • Develop, manage, monitor, and implement the business marketing strategy in line with the organisational objectives and priorities
  • Effective management of growth with a particular focus on acquiring and converting new customers whilst maintaining loyalty amongst existing customers
  • Developing and implementing paid search, and social campaigns that deliver ROAS targets
  • Develop cost-effective strategies that drive traffic to the B2C channels, focusing on conversion, cost of acquisition, bounce rate, transaction value etc.
  • Management and consistent improvement of the website to increase % of sales achieved  through this channel
  • Forecast, measure and report performance of all multi-channel promotional campaigns
  • Rigorously analyse data, report out on the impact of our campaigns, growth initiatives, communications, social media, and content to help foster and accelerate learning, innovation and year-on-year growth
  • Translate digital performance data into measurable insights to drive core business objectives
  • Effective management of third-party agencies (digital advertising / web platforms)
  • Set targets for growth and deliver these through your own efforts and that of a highly engaged team
  • Act as the primary contact  for E-commerce and multi-channel partners
  • Plan and create digital content for our multi-channel presence ensuring continuity of message and brand consistency
  • Plan and execute web, SEO, email, and social media advertising campaigns
  • Be an active team player, brainstorming new and creative growth strategies
  • Monitor and analyse sales performance and market conditions, including customer needs and competitor activity
  • Development and implementation of social media strategy
  • Manage and refine the companies social media presence and profiles
  • Build effective relationships at all levels of the business, to ensure the communications and  marketing team supports all operations and other corporate functions.
  • Work closely with the E-Commerce and Trading team to support trading activities with effective marketing strategies
  • Support with the conclusion of a transition of website from Shopify to Magento

 

To be suitable for this role you’ll have:

  • Demonstrable experience in a similar role at a senior level with commercial awareness and business acumen that allows you to support the business with its strategic growth aims
  • Resilient with the ability to motivate and manage a function and team through periods of change and growth
  • A passion for home furnishing and furnishing industry experience is desired
  • Experience with managing a website (Magento/Shopify), UAT and transition from one provider      to another
  • Excellent knowledge of website analytics tools (e.g., Google Analytics)
  • Extensive experience in setting up and optimizing PPC and Google AdWords campaigns, and Facebook Advertising
  • Knowledge of HTML, CSS and JavaScript development advantageous.

 

Salary:
£70,000
Type:
Permanent
Location:
Warwickshire
Sector:
Marketing
Ref:
19475
Contact Name:
Will Cusack

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