Strategic Marketing Manager - £80,000
A really exciting role has arisen within a global analytics and digital solutions company that partners with clients to improve business outcomes and unlock growth. Bringing together domain expertise with robust data, powerful analytics, cloud and AI to create agile, scalable solutions and execute complex operations for the world’s leading corporations.
This role is responsible for strategic marketing within the UK & European markets developing personalised marketing campaigns to drive upsell & cross sell to new buying centers inside the targeted strategic accounts, as well as organizing and implementing all field marketing campaigns and events for the business units.
To be suitable for this role you will need 5+ years of experience with marketing B2B enterprise solutions with proven success (revenue generation) with multi-channel demand generation campaigns, client centric marketing and pursuit marketing.
You will need natural resilience and be used to working in a high paced environment and be able to manage a high-volume workload with the ability to challenge key stakeholders, have experience with personalized Account Based Marketing strategies & execution and leveraging CRM and marketing automation systems (Salesforce, Hubspot)
Responsibilities will include:
- Hands-on experience with planning and executing integrated campaigns and multi-channel campaigns including the use of content and thought leadership, digital marketing - social media SEO; events, webinars, analyst interaction, high touch and personalized events to build brand awareness and generate demand.
- Develops content strategy and editorial calendar to align with short-term and long-term marketing and business objectives as well as address industry trends, collaborates with marketing and design teams to plan and develop multi-functional content, style and layout
- Monitors market trends and oversees advertising and marketing activities to ensure the correct message is delivered for the organization’s services, works closely with marketing personnel and creative agencies to ensure company brand values and image are followed
As part of a leading global analytics and digital solutions company, you can look forward to a competitive salary with generous bonus, private healthcare, critical illness life assurance at 4 x your annual salary, income protection insurance, and a rewarding pension.