A fabulous opportunity for a performance driven and inquisitive Digital Marketer with solid experience of managing in-house Meta Ads campaigns. Our client, an on-line commerce platform, has ambitious plans for growth and is looking for someone with energy and vision to join their growing team of marketers, based at their offices near Leeds.
If you are a curious problem-solver who thrives on analysing data, testing strategies and driving results, this would be a fantastic opportunity to make a real impact in an innovative and creative environment.
As the Social Media Specialist, you will manage and optimise Meta Ads campaigns to meet performance targets and maximise ROI. You will be responsible for developing and executing structured A/B testing for ad formats, audience segmentation, and bid strategies. Analyse campaign data to identify trends, generate insights, and refine targeting. Collaborate widely with design teams to create high-performing ad creatives for Facebook and Instagram and web developers to optimise landing pages. Develop and manage remarketing strategies and advertising funnels to enhance customer engagement and provide weekly reports with test results, insights, and strategic recommendations.
The successful candidate will have.
- Previous in-house experience managing high-budget Meta Ads campaigns.
- Proven success in producing revenue through Facebook and Instagram
- Strong understanding of remarketing strategies and customer funnel optimisation.
- Experience in A/B and multivariate testing with a test-and-learn approach.
- Confident user of Google Analytics, Meta Ads Manager, Excel and Google Sheets.
- Proven track record of increasing CTR, engagement, and conversion rates.
- Knowledge of CRO initiatives to enhance ads and landing page performance.
- A collaborative approach—comfortable working cross-functionally with creative, marketing and web teams.
This is a fantastic opportunity to join a successful company with a truly unique offering. The salary on offer is up to £45,000 dependent on experience plus benefits including pension, 25 days holiday, uncapped profit share, 4 x life cover, free lunch daily.