Senior Marketing Manager – Retail/FMCG - £80,000 plus benefits – Chelmsford, Essex
A highly successful, independent retail brand that has been established for over 100 years are looking for a Head of Marketing (UK) to join their team. This is a newly created role and a fantastic opportunity for a strategic leader to take ownership for the brands growth across all marketing channels. This is a key senior leadership role that reports directly to the board and will suit a seasoned marketer with a blend of experience across B2B and B2C verticals.
As the Head of Marketing, you will manage a small but dedicated in house marketing team as well as third party agencies to deliver a commercial, effective marketing strategy. Key responsibilities will include:
Act as the lead contact for the appointed marketing agency; providing clear, consistent direction while challenging and collaborating to ensure all output aligns with business priorities, brand values and commercial goals.
Champion the brand across all touchpoints ensuring all marketing communications consistently reflect their heritage, quality and values while helping them connect with new audiences.
Campaign Oversight: Oversee the execution of marketing campaigns run by the agency, particularly those linked to the core range and seasonal promotions. Ensure work is on-brand, on-brief and delivers against clear objectives.
Work closely with Sales and retail partners to support in-store marketing and promotional activities across major supermarkets and independent stockists.
Guide the tone, themes and content direction for all social media channels, particularly Instagram, TikTok, Facebook and LinkedIn. Work with the agency to ensure platform-specific content that is brand-aligned, engaging and current.
E-commerce Marketing & Website Management: Oversee the digital marketing of our e-commerce platform. Coordinate with internal teams and the agency to ensure the site is optimised for traffic, conversion and customer experience. Guide messaging, promotional focus and digital content strategy.
Review marketing performance and analytics drawing on insights to ensure appropriate actions are taken and present key outcomes to senior leadership to inform decisions.
Where appropriate, lead the creation of messaging for PR, press releases, internal communications and product launches.
Manage the marketing budget, ensuring resources are used effectively and agency spend is aligned with results. Monitor campaign investment and report on return on investment.
Lead and support the in-house marketing team. Introduce modern marketing practices where appropriate, coach and develop talent and ensure alignment with business goals.
The ideal candidate for this Head of Marketing role will have a broad range of marketing experience and some exposure to the retail or FMCG sector. You will have proven success of managing agencies and experience creating strategy and delivering brand campaigns across both traditional and digital channels. You will be a skilled storyteller, comfortable reviewing and enhancing marketing performance and will be a strong influencer.
The salary on offer for this role is up to £80,000 plus benefits.