Product Marketing Manager – B2B
A highly successful, global business based in the City of London are looking for an experience Marketing Manager with a proven track record of delivering products to market to join their Marketing team. This organisation is a global leader in providing a range of learning solutions
This role is responsible for developing and executing the go-to-market campaigns for a number of B2B products. The role will deliver a full range of marketing activity across the complete marketing mix, including B2B marketing communications.
Reporting to the Head of Marketing, this hands-on and diverse role would be suitable for a self-motivated, energetic and fast-paced Product Marketing expert who is looking to make a significant business impact and enjoy wide exposure in a highly visible role.
Core responsibilities of this role include:
Devise and execute go-to-market plans and take ownership of marketing activities and campaign planning as part of this
Manage relationships with senior stakeholders within the group, securing buy-in for marketing initiatives
Develop and execute best-in-class go-to-market campaigns to support international launches of products
Be the Marketing presence at the ideation phase for new products, ensuring market need and value proposition are clearly defined
Build relationships with relevant counterparts in the marketing functions to accelerate cross promotion and share best practice
Maintain competitor research
Enforce the brand guidelines across all collateral
Update web content
Work with 3rd party web development agency to resolve all website bugs and issues within SLA
Oversee the execution of targeted and effective email marketing campaigns, using triggers and automation, including ongoing optimisation and reporting
Utilise social media channels. ensuring audience and engagement growth in line with KPIs
Create offline collateral, including brochures and flyers, from copy through to distribution
Research, oversee and evaluate direct marketing campaigns (offline and digital), including working with sales teams for follow up and campaign metric reporting
Research and suggest new marketing channels
Required skills/knowledge/experience:
Degree educated, good academic record
At least 10 years’ experience in marketing with a focus on product
Copy writing and proof-reading skills
Experience of working with global teams and multiple stakeholders
Exceptional attention to detail
Ability to communicate clearly – both verbal and written
The salary on offer for this role is up to £60,000 plus benefits.