The Ashdown Group have been engaged by a London based, leading professional services organisation to assist them in their search for Product Marketing manager.
The main focus of the role will be to drive customer acquisition and product sales through various digital and traditional marketing channels including; content management, SEO, email marketing and social media.
To be suitable for this Product Marketing Specialist role you should:
Have excellent analytical and problem solving skills; with a passion for using data for strategic direction in a B2B environment.
Be able to design and execute key target driven marketing campaigns.
Create content, copywriting and proofread.
Have proven email marketing, events and social media experience.
Monitor campaign activity using the company’s CRM system.
Analysing campaign results to make recommendations.
Attend tradeshows and organise company events.
Work with suppliers, design teams and internal contributors.
This role would suit a commercially astute person, who is keen to take the next steps in their career with a recognised brand. Excellent communication, both written and verbal, will be essential as you will liaise with senior management, stakeholders and external agencies on a regular basis. Ideally you will have experience within a publishing or media environment and have experience with subscription and/or event marketing