A highly successful and growing business based in Birmingham are looking for a Marketing Manager to join the team. This is a fantastic opportunity to join a growing business, in a key role where you can add value.
This role would suit an experienced Marketing Manager with 3+ years’ B2B marketing experience with expertise marketing into the healthcare or public sector or other regulated industries.
As the Marketing Manager you will be helping to build the businesses brand and acquire new customers across key markets. You will manage a small team of two to deliver the marketing strategy, developing and delivering marketing campaigns for both digital and offline channels to drive the acquisition of new customers and will be responsible for marketing to internal teams, clients and the businesses network.
Your key responsibilities as Marketing Manager will include developing marketing content such as white papers, case studies and brochures to support public sector engagement activity. You will work closely with sales and account management teams to understand growth objectives and develop lead generation marketing activities, and you will work closely with the Digital Marketing Executive to develop content marketing strategies and engaging online content. You’ll be creating campaigns with HubSpot, developing lead generation and nurturing tactics through marketing automation, managing social media channels, creating and promoting video content and acting as brand guardian – ensuring brand guidelines are followed. You will also create strategic partnerships through marketing activities to build brand awareness, develop exhibition and events strategy and attend onsite events where required.
The ideal candidate will have 3+ years B2B marketing experience gained in a similar role within an SME and have experience across the full marketing mix. You will have experience using HubSpot, Canva and Monday. A degree in Marketing or a CIM or similar marketing qualification is desirable. You will be naturally curious, a team player and a self-starter.
The salary on offer is £45,000 - £50,000 per annum plus hybrid working and benefits package.