Marketing Manager

Marketing Manager, Hybrid Role, Hampshire

Join an innovative company at the forefront of integrated computing solutions. We're on the lookout for a skilled Digital Marketing professional to be a key player in our clients dynamic and international company. Situated near Portsmouth, this position offers an exciting and fulfilling opportunity within the thriving technology sector.

Key Responsibilities:

1. CRM Management:

   • Craft automated email workflows and website triggers.
   • Take charge of CRM marketing dashboards for insightful reporting and performance management.
   • Ensure impeccable data quality for sales leads and customer contacts.

2. Strategic Account Targeting:

   • Collaborate closely with sales to devise a robust customer acquisition strategy.
   • Execute engaging email campaigns to drive sales engagement, constantly monitoring and optimizing performance.

3. Digital & Social Media Marketing:

   • Devise compelling LinkedIn campaigns for effective customer acquisitions.
   • Formulate innovative social media strategies to amplify brand awareness and engagement.
   • Contribute to digital marketing strategies and plans, with a focus on measurable outcomes.

4. Website Management:

   • Oversee content management across multiple websites, ensuring a consistent and engaging online presence.
   • Monitor and enhance conversion rates to boost customer engagement and lead generation.

5. Leadership:

   • Lead and manage team members with a focus on collaboration and achievement.
   • Review and provide valuable insights on creative designs and content.
   • Offer mentorship and guidance to establish and refine best practices.

Essential Skills:

• Proven experience in B2B marketing.
• 2-4 years of successful management in a marketing function, including leading a team.
• In-depth knowledge of the computing or technology-related industry.
• Proficient in CMS to enhance user experience and drive lead generation.
• Familiarity with Marketing CRM tools, preferably HubSpot.
• Up-to-date understanding of current SEO best practices.

Desirable:

• Exposure to global marketing practices and processes.