Marketing Manager

A leading software company are looking for an interim Marketing Manager with past experience of the following key responsibilities:

* Collaborate with the corporate marketing team and regional growth marketing managers to identify, refine and deliver compelling short- and long-form content, including blogs, white papers, case studies, web, ad and email copy, corporate communications, press releases and newsletters.

* Develop and maintain global editorial calendar, and manage the end-to-end content creation, updating and publishing process, meeting established deadlines and budgets and ensuring consistent and effective implementation of SEO practices, messaging themes and content objectives.

* Consult and interview subject matter experts; manage outsourced content creation with appropriate suppliers and freelancers, including proofing, editing and aligning with brand standards and messaging.

* In collaboration with regional growth marketing managers, generate content/topic ideas to pitch to the press to create brand awareness and increase thought leadership exposure.

* Assist with developing external corporate communications, including key messages, press releases, announcements and emails.

* Measure and optimize the performance of digital content across all marketing channels and identify repurposing tactics.

* Manage and maintain global and regional resource libraries, identifying the best-performing pieces and updating relevant mainstays as appropriate.

* Update and manage marketing communications lists and subscription preferences.

* Establish productive and positive relationships with internal and external stakeholders, including sales managers, account managers, subject matter experts and customers.

* Research industry trends, competitor insights and buyer preferences and implement best practices.

If you have a broad range of marketing skills and feel this role would fit well within your capabilities, please get in touch.

Salary:
£300 per day
Type:
Contract
Location:
Birmingham
Sector:
Marketing
Ref:
19867
Contact Name:
John Lynes

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