A well-established business is seeking a dynamic, personable and driven Marketing Manager with proven B2B and digital experience to join it’s expanding team, based in Bromsgrove, Worcestershire.
In order to be suitable for this role of significant responsibility, you must be a consummate communicator with the proven ability to develop and deliver a professional and highly effective marketing and communications strategy. You will write engaging copy, have a meticulous eye for detail, and have a proven track record of delivering successful B2B digital marketing campaigns. Any previous experience within the technology industry would be advantageous to your application but is not essential.
In this standalone role, you will have full responsibility for developing the marketing strategy and vision of the company. As you will be working in a standard alone capacity you must have hands-on experience with a range of digital marketing disciplines, including SEO, web analytics, content creation and social media.
The successful candidate will have a proven track record of leading successful marketing campaigns and will be a confident and energetic communicator. You will be creative, focused, have a great eye for detail, and demonstrate a rigorous approach to data-driven decision making aimed at optimising performance.
You will write compelling content and create marketing campaigns that will engage existing customers and attract new business. You will bring robust analysis to the business, optimise the ROI of the marketing budget, and use technology to develop a customer segmentation and communication strategy.