Marketing Executive

We are recruiting for a Marketing Executive to drive digital strategy, from planning through to execution and optimisation of online marketing efforts. This role will be held with an independent school group and sits within a centralised marketing team. The position requires a digital marketer with a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing, as well as tech-savvy and intuitive.
 
Responsibilities: 
- Design, plan and execute an annual digital marketing strategy in collaboration with the groups marketers, in alignment with the overall marketing objectives and development plans. 
- Launch optimised online adverts through Google Adwords, Facebook etc 
- Implement SEO and PPC efforts (keyword, image optimisation)
- Support the marketers in managing their digital budgets and tracking ROI to ensure good channel investments
- Lead on new website projects and collaborate with web designers to improve user experience. 
- Measure performance of digital marketing efforts using web analytics (i.e. Google Analytics. WebTrends)
- Keep up to date with marketing trends. 
 

QUALIFICATIONS AND REQUIREMENTS

- Proven experience as a Digital Marketer

- Experience working with SEO/PPC 

- Excellent understanding of digital marketing concepts and best practices

- Experience with B2C, social media, Google Adwords and email campaigns

- Knowledge of Web Analytics tools

- Creative content writing experience 

 

 

Salary:
£37,000
Type:
Permanent
Location:
London - Central
Sector:
Marketing
Ref:
18757
Contact Name:
Ellie Sayer

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