Marketing Executive

Fantastic opportunity for a commercially driven experienced marketing executive to join a fast growing technology business serving the financial services, based in central Reading.

Demonstrating good understanding of digital marketing channels, but with experience of the whole marketing mix, you will join a dynamic, friendly and entrepreneurial  business, where you will work in collaboration with key stake holders to help build on brand awareness, create successful multi-channel campaigns and really help drive the business forwards.

Responsibilities include:

  • Manage existing multi-channel lead generation campaigns
  • Develop marketing campaigns focused on maximising lead gen impact on the business
  • Manage PPC, SEO  for the business with the goal of generating leads
  • Take ownership of the social platforms - creating timely and relevant content and meaningful campaigns
  • Analysis of all marketing campaigns and reporting on ROI
  • Analyse market trends and customer data to create impactful campaigns
  • Provide high quality marketing materials that also help support the sales lifecycle
  • Work closely with internal teams and clients to help produce case studies and white papers
  • Research and organise key events of the business
  • Manage relationships with external agencies as needed ie. Design agencies to support events or certain marketing or sales materials.
  • Help create content for and update the website
  • Utilise Salesforce CRM to support analytics and reporting activities
  • Manage budgets for various campaigns and projects

To secure this role, you must:

  • Be a strong communicator, with good commercial awareness and creativity
  • Have experience of the full marketing mix, but particularly demonstrate confidence in managing digital channels
  • Demonstrate a track record delivering successful campaigns and managing social media channels
  • Have good copy writing experience to help create engaging content across all marketing channels
  • Be driven to take on responsibility and with an appetite to develop your role within a fast growing business
  • Ideally come from an SME or start up environment where you are comfortable working as part of a team, but also being quite autonomous in your role and confident working a broad remit. 

Experience with WordPress would be advantageous, as would experience with Salesforce.  Likewise, although a small part of the role, any experience with Events would also prove useful.

The starting salary for this role is between £28,000 - £35,000, with potentially a bit of flexibility at the top end for a stand out individual looking to take that next step in their career.  There are also additional benefits and great opportunities for career progression.

 

Salary:
£35,000
Type:
Permanent
Location:
Berkshire
Sector:
Marketing
Ref:
16826
Contact Name:
Rebecca Taylor

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