A leading tech and innovation accelerator based in Central London, Farringdon is looking for a Marketing Data Analyst to join their team. This role will sit within the company's dynamic marketing team and analyse marketing activities and use the intelligence to influence the company's day to day running.
Areas of responsibility include; ownership of CRM data quality and integrity, developing and maintaining quantitative reports on strategic and tactical marketing activities.
You will be responsible for scoping requirements for dashboards that use account and contact data to show; market penetration, database growth by persona, marketing engagement and campaign effectiveness.
You will work with the marketing team lead to specify and implement the data flow to capture web-interactions and provide evidence and advice to marketing colleagues on how to improve the effectiveness of their work.
This is a hybrid role offering 3 days a week working from home.
Demonstrable experience of managing data input into a CRM and ensuring data quality.
Experience preferably using Microsoft Dynamics or a similar tool such as Salesforce.
Skills in PowerBI.
Previous exposure to scoping dashboards to inform colleagues within their work.
Strong stakeholder engagement skills
Experience within a B2B marketing environment.