A highly successful manufacturing organisation is looking for a proven Marketing Assistant, playing a vital part in developing and executing impactful email marketing and social media campaigns. This role is based in the Reading area, Berkshire with hybrid working arrangements (just 2 days per week in the office).
The successful candidate will work closely with a dynamic digital marketing team, including copywriters and designers, managing high-quality content across multiple platforms to engage an international audience of technical professionals.
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Build, segment, and schedule global email campaigns using Pardot/Salesforce Marketing Cloud and social media management tools.
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Collaborate with product specialists, copywriters, and designers to optimise campaign assets for maximum engagement.
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Create humanised, conversational content by suggesting compelling subject lines, calls-to-action, and messaging hooks.
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Ensure all campaign outputs are polished, brand-compliant, and error-free before final sign-off.
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Plan and execute A/B tests on designs, formats, and messaging; analyse results to inform future campaigns.
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Pull and interpret engagement data to assess campaign performance and identify areas for optimisation.
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Support the technical development of automated email workflows and social media scheduling to improve efficiency and outreach.
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Support the project to organisation's transition to Salesforce Marketing Cloud (latest marketing automation).
In order to be suitable for this Marketing Assistant role you must have the following background / skills:
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Minimum of two years’ experience in B2B email marketing.
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Proficient in building B2B email marketing campaigns, using platforms such as Pardot, Mailchimp, or similar
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Strong copy editing / proof-reading skills
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Detailed-oriented, with a keen eye for accuracy and quality control.
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Proactive, with a demonstrated ability to suggest process improvements and interpret engagement metrics.
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Excellent communicator, able to convey complex ideas clearly and effectively.
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A team player who values collaboration, flexible in managing multiple priorities within a global calendar.
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Any experience working in a technology / manufacturing business with a technical audience, would be considered highly advantageous
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Some social media marketing experience would be beneficial, but not essential
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Exposure to Salesforce Marketing Cloud or social scheduling experience would be ideal, but not required
This role offers the chance to work within a reputable organisation that values innovation and collaboration. You will enjoy a supportive environment that encourages professional growth, with access to training on Salesforce Marketing Cloud and other tools. This Marketing Assistant role is paying up to £30,000, plus benefits including 25 days holiday, discretionary annual bonus, auto-enrolment pension, & 3pm finish on Fridays.
If you meet the criteria and are eager to advance your career in B2B digital marketing, we invite you to submit your application today.