A household name charity is looking for an accomplished Head of Social Media to join its team based in Central London.
In this role you will spearhead, test and measure creative ways to engage and activate the charity’s audience/community on social media from insight to delivery and will partner with the creative team to create compelling content that appeals to the audience, and unique role of each digital channel, ensuring all content is on-brand, in terms of style, quality, and tone of voice. You will lead and manage the execution of an influencer/catalyst marketing and communication strategy using a social-first approach, with a focus on key campaigns and cultural moments.
In order to be suitable for this role you must have proven experience of harnessing your storytelling ability and deep knowledge of social media to build and engage a global online community. You understand brand and performance marketing and can easily shift from thinking strategically to rolling your sleeves up and executing smaller tasks. You will build audience profiles, run paid campaigns, and build communities, always with a rigorous eye on improving the user experience.
Your experience will include developing differentiated content optimised to the unique interests of multiple audiences. You will have the ability to create content and/or creative briefs for photo and video productions and will have proven relationships with agencies, influencers and platform partners.
This is an exceptional opportunity for a confident and creative Head of Social Media to make a profound contribution to the growth and development of a truly inspiring charity with a transformative global vision.