We are seeking an entrepreneurial and data-driven Growth Marketing Manager with a background in SaaS or an online platform, to drive demand growth for our client, an on-line wellness and coaching platform. This is an ideal role for a driven and commercially aware Digital Marketing professional who can make a real impact in a lean environment, eventually building out and leading a dedicated growth marketing team. The role is hybrid based with 3 days working from the company’s offices in Hertfordshire and 2 days a week remote.
The Growth Marketing Manager will be responsible for developing and executing comprehensive digital marketing strategies to continue to drive forward brand awareness and continue to grow the platform’s user base.
Key responsibilities include:
- Developing and optimizing SEO, GEO, PPC, content influencers, social media, and other digital marketing campaigns to generate high-quality leads
- Leveraging data and analytics to continuously test and refine marketing tactics for maximum ROI
- Managing and optimizing campaigns across the Meta suite (Facebook, Instagram, etc.) as well as other key digital platforms
- Create engaging digital assets and campaigns
- Staying up to date on the latest performance marketing trends and best practices in the coaching/wellness space
The ideal candidate will have:
- Solid experience within Performance/Growth Marketing ideally for an online platform.
- Proven track record of generating demand and driving profitable growth through digital marketing
- Excellent analytical skills and experience using marketing analytics tools (Google Analytics, Facebook Ads Manager, etc.)
- Strong working knowledge of SEO, GEO, PPC, social media advertising, and demand generation tactics
- Hands-on experience with the Meta suite and other digital marketing platforms
- Ability to thrive in a fast-paced, dynamic environment and deliver results
This is a fantastic opportunity to be part of an exciting and scaling platform. The role is offered with a salary of up to £60,000 + performance bonus, competitive pension, 24 days holiday, healthcare scheme and an onsite gym/sauna.