A well-established corporation is looking for a personable, articulate, analytical and IT literate graduate with a passion for digital marketing to join its sizeable team, based in the City of London.
In this role you will design, develop, maintain and support marketing automation systems (including Salesforce and Pardot) and campaigns to deliver effective outbound marketing to meet clearly defined business objectives. This position sits across technology and marketing so would suit a tech-savvy graduate with first class data analysis skills.
Prior commercial experience is not required, but you must have an aptitude for analytical thinking and excellent interpersonal skills, coupled with a good University degree (ideally in Marketing or a STEM subject) and a desire to develop a career in digital marketing. You will have demonstrable expertise in capturing, analysing and reporting on data, while knowledge of automated marketing tools would be advantageous to your application.
You will review, research and identify target audiences for automated marketing campaigns through data analysis and segmentation and create templates that adhere to corporate branding guidelines. You will also test and debug automated marketing campaigns in non-production environments using industry-standard processes and resources before release.
Key responsibilities in this role will include:
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Design and develop automated marketing campaigns
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Support the delivery of projects related to automated marketing campaigns
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Maintain documentation and records in marketing automation systems
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Undertake and support research on marketing automation
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Maintain effective methods of measuring the success of automated marketing campaigns and report on progress and performance
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Support SEO/PPC and social media campaigns
This is an outstanding opportunity for a graduate to take the first step in their career at a business that invests heavily in its staff and offers a clearly defined career path.