Email Marketing Executive – City of London (offers remote and flexible working)
An international business operating within the financial services sector are looking for an ambitious and proactive Marketing Executive or Email Marketing Executive to join their team. The ideal candidate will be a strong all round marketer but will have a broad range of email marketing (email campaign) experience specifically. Reporting to the Marketing Manager, this will be a broad and diverse Marketing Exec position and would suit someone that thrives in a busy and fast paced environment.
Key responsibilities of this Marketing Executive role will be:
Support the Marketing Manager on the development & execution of the global marketing strategy to generate leads and drive revenue
Plan and execute compelling marketing campaigns to promote service offerings
Devise and implement a global email marketing communications plan
Write email copy, design HTML templates and utilise email marketing technology
Manage, manipulate and segment large data sets for targeted marketing email campaigns
Track and review campaign performance, maximising ROI and effectiveness
Produce marketing collateral, including copywriting, proofreading and distribution
Manage and update website content using the CMS, and drive functionality enhancement
Produce stats reports on marketing campaign success, and drive and enhance reporting
Key skills required:
High degree of numeracy and strong analytical skills
Excellent copywriting and proofreading skills
Experience in email marketing and email automation platforms, preferably Marketo
Basic HTML knowledge, and Adobe Photoshop or similar photo software
Knowledge of CRM systems
The salary on offer for this Email Marketing role is £32,500 plus bonus and benefits.