Director of Sales

Sales Director

Location: Hybrid – East Midlands

Salary: £105,000 - £115,000 package (including car allowance) + Uncapped commission (OTE £30,000) and bonus

Contract: Full-time | Permanent

The Opportunity

Our client is a leading provider of professional services and business solutions, seeking an experienced Sales Director to lead its commercial function during an exciting period of growth.

This is a senior leadership opportunity for an accomplished commercial professional with a proven track record of driving sustainable revenue growth within regulated B2B sectors such as accountancy, audit, tax, banking or financial services.

Leading a team of 15 sales professionals, you will play a pivotal role in shaping and delivering the company's commercial strategy, developing high-performing teams, and strengthening relationships with key clients.

The successful candidate will combine strategic thinking with hands-on leadership, bringing credibility, commercial acumen and a consultative approach to business development. An appreciation of emerging technologies, including AI, and how they can enhance sales performance and customer engagement is also highly desirable.

Key Responsibilities

  • Develop and deliver the overall sales strategy to achieve ambitious growth targets.
  • Lead, coach and develop a high-performing sales team, fostering a culture of accountability, collaboration and continuous improvement.
  • Drive new business acquisition while growing existing strategic accounts.
  • Build long-term relationships with senior decision-makers across professional services markets.
  • Oversee forecasting, pipeline management, performance reporting and sales planning.
  • Introduce data-driven, consultative sales methodologies to improve commercial performance.
  • Work closely with marketing and product teams to identify opportunities and align commercial activity.
  • Champion the effective use of CRM systems, sales technology and AI-enabled tools to improve efficiency and customer engagement.
  • Represent the business at senior client meetings, networking events and industry conferences.
  • Manage departmental budgets and ensure commercial objectives are delivered profitably.

About You

You'll be an experienced sales leader with a background in regulated B2B environments ideally accountancy and a strong history of delivering commercial growth.

You'll demonstrate:

  • Significant experience leading B2B sales teams within financial or professional services.
  • A proven record of winning and developing new business.
  • Strong strategic and operational leadership skills.
  • The ability to influence stakeholders at executive level.
  • Excellent communication and relationship-building abilities.
  • A consultative, data-led approach to sales.
  • Commercial resilience, sound judgement and a calm, professional leadership style.
  • An interest in leveraging technology and AI to improve sales effectiveness.

Desirable Experience

  • Experience selling into the accountancy or wider professional services market.
  • Knowledge of regulatory environments across finance, tax or audit.
  • Strong analytical skills with the ability to use data to shape commercial decisions.
  • Confidence representing an organisation at board-level meetings and industry events.

Why Apply?

This is an opportunity to join an ambitious organisation where you'll have genuine influence over commercial strategy and future growth. You'll work as part of the senior leadership team, leading a talented sales function while driving business transformation through modern, client-focused sales practices.

If you're looking for a role where you can make a lasting commercial impact while leading a high-performing team, we'd love to hear from you.

Salary:
£115,000 + commission
Type:
Permanent
Location:
Leicestershire
Sector:
Office
Ref:
25145
Contact Name:
Sheryl Hannan

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