The Ashdown Group have been engaged by a Leicester based, leading professional services organisation to assist them in their search for a Digital Marketing Manager.
The main focus of the role will be to drive customer acquisition and product sales through various digital marketing channels including; content management, SEO, email marketing and social media. The ideal candidate will also possess strong analytical skills.
To be suitable for this B2B Digital Marketing Specialist role you should:
Have excellent analytical and problem solving skills; with a passion for using data for strategic direction.
Be able to design and execute key target driven marketing campaigns.
Create content, copywriting and proofread.
Have proven email marketing, events and social media experience.
Monitor campaign activity using the company’s CRM system.
Analysing campaign results to make recommendations.
Attend tradeshows and organise company events.
Work with suppliers, design teams and internal contributors.
This role would suit a commercially astute person, who is keen to take the next steps in their career with a recognised brand. Excellent communication, both written and verbal, will be essential as you will liaise with senior management, stakeholders and external agencies on a regular basis. Ideally you will have experience within a publishing or professional services environment and have experience with subscription and/or event marketing