An award winning Kent based law firm is seeking a Digital Marketing Executive to join a Marketing team of 7 reporting into their Digital Marketing Manager.
Their Digital Marketing Executive role is focused supporting the digital marketing plans and wider marketing strategy with digital content and asset creation. The key focus is to manage the social media channels and ensure that these are reflecting our brand and supporting our business goals.
Responsibilities:
* Take ownership of the social media strategy and plans and work to deliver an excellent presence on our social channels.
* Ongoing administration and optimisation of all channels including YouTube, Facebook, LinkedIn and Twitter.
* Manage reactions to social media notifications and messages.
* Create and manage paid social campaigns.
* Provide advice and training to staff on social media best practices.
* Keep abreast of developments and best practices so the business can evolve
* Create content and assets for digital channels to support wider marketing campaigns
* Digital assets such as website and email banners.
* Create and optimise website blogs and content to SEO best practice guides, utilising software including SEMRush and Yoast.
* Edit content and upload new content to the website.
* Assisting the Digital Marketing Manager with all other aspects of digital marketing as required. This includes PPC campaigns, working with our website and SEO agencies, the intranet and internal comms, implementing new systems, administering other digital system and website developments and digital reporting.
The ideal candidate will be someone who has several years in digital marketing, ideally from a legal or similar professional services environment. The role requires strong IT skills and experience in using SEO and PPC software.