The Ashdown Group have been engaged by a leading professional services organisation to assist them in their search for a Digital Marketing Executive who will be responsible for their subscriptions , email marketing, content and social media.
The main focus of the role will be to drive customer acquisition and product sales through various digital marketing channels including; content management, SEO, email marketing and social media. The ideal candidate might also possess some HTML skills with the purpose of creating web pages.
To be suitable for this Digital Marketing Specialist role you should:
Have excellent analytical and problem solving skills; with a passion for using data for strategic direction.
Be able to design and execute key marketing campaigns.
Create content, copywriting and proofread.
Have proven email marketing and social media experience.
Marketing automation( Marketo, Pardot, Eloqua or similar)
Monitor campaign activity using the company’s CRM system (SalesForce).
Analysing campaign results to make recommendations.
Attend tradeshows and organise company events.
Work with suppliers, design teams and internal contributors.
This role would suit a commercially astute person, who is keen to take the next steps in their career with a recognised brand. Excellent communication, both written and verbal, will be essential as you will liaise with senior management, stakeholders and external agencies on a regular basis. Ideally you will have experience within a publishing , professional services or media environment