Based near Aldgate, central London, a FTSE listed, world-leading publisher with a complex CRM dataset is seeking an outstanding individual with a passion for both data and marketing. Joining the organisation at an exciting time of innovation and progression, the company are investing heavily in marketing automation to support ambitious growth plans.
By utilising the latest cloud-based Salesforce solutions and a modern work formula, they provide services to meet the increasing needs of businesses. Working closely with the Sales and Marketing team, you will contribute to the data processing, ensuring an improvement in the quality, scope and accuracy of datasets and marketing messages. Developing the data and attributes using your analytical skills, you will allow the marketing team to deliver tangible insights to support client-facing activities and growth plans.
Analytical, engaged and smart, as someone who loves data, you will enjoy the responsibility of constructing and maintaining useful segmentation across datasets using demographic, firmographic, content and behavioural insights. From these insights you and the marketing team will build personalised communications to stakeholders, allowing you to be part of the shape of each message too.
In brief, you will:
- Update and maintain data to provide timely, targeted information
- Collect, process and manage the storage of data
- Cleanse and build data, and ensure it is stored and used compliantly
In addition, you may assist the marketing team with the preparation of collateral and with the execution of campaigns.
The starting salary for this role is up to £22,000. The organisation will also offer you a long-term career and excellent benefits.
To send your CV, click on the apply button and, if asked, complete the consent registration form on the Ashdown Group website.