A highly successful manufacturing organisation is looking for a proven B2B Emailed Marketing Executive, playing a vital part in developing and executing impactful email marketing and social media campaigns. This role is based in the Reading area, Berkshire with hybrid working arrangements (2 days per week in the office).
The successful candidate will work closely with a dynamic digital marketing team, including copywriters and designers, managing high-quality content across multiple platforms to engage an international audience of technical professionals.
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Build, segment, and schedule global email campaigns using Pardot/Salesforce Marketing Cloud and social media management tools.
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Collaborate with product specialists, copywriters, and designers to optimise campaign assets for maximum engagement.
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Create humanised, conversational content by suggesting compelling subject lines, calls-to-action, and messaging hooks.
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Ensure all campaign outputs are polished, brand-compliant, and error-free before final sign-off.
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Plan and execute A/B tests on designs, formats, and messaging; analyse results to inform future campaigns.
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Pull and interpret engagement data to assess campaign performance and identify areas for optimisation.
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Support the technical development of automated email workflows and social media scheduling to improve efficiency and outreach.
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Support the project to organisation's transition to Salesforce Marketing Cloud (latest marketing automation).
In order to be suitable for this role you must have the following background / skills:
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Minimum of two years’ experience in B2B email marketing.
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Proficient in building B2B email marketing campaigns, using platforms such as Pardot, Mailchimp, or similar
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Strong copy editing / proof reading skills
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Detailed-oriented, with a keen eye for accuracy and quality control.
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Proactive, with a demonstrated ability to suggest process improvements and interpret engagement metrics.
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Excellent communicator, able to convey complex ideas clearly and effectively.
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A team player who values collaboration, flexible in managing multiple priorities within a global calendar.
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Any experience working in a technology / manufacturing business with a technical audience, would be considered highly advantageous
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Some social media marketing experience would be beneficial, but not essential
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Exposure to Salesforce Marketing Cloud or social scheduling experience would be ideal, but not required
This role offers the chance to work within a reputable organisation that values innovation and collaboration. You will enjoy a supportive environment that encourages professional growth, with access to training on Salesforce Marketing Cloud and other tools. This B2B Email Marketing Executive role is paying up to £30,000, plus benefits including 25 days holiday, discretionary annual bonus, auto-enrolment pension, & 3pm finish on Fridays.
If you meet the criteria and are eager to advance your career in B2B digital marketing, we invite you to submit your application today.